Announcement/Promotion Request Policy

It is the responsibility of ministry leaders at CrossRoads Nazarene Church to develop ministry-specific avenues to communicate to their ministry areas and promote ministry-specific related events.  Ministry leaders are strongly encouraged to use electronic media as their main avenue of communication and subsequently, train the people in their ministry areas to expect communication via electronic media such as ministry-specific web pages, emails, text messaging, twittering, etc.  From time to time, it may be necessary to communicate to a broader audience than just your specific ministry area.  In those cases, the following policy has been established.

Process

There are eight communication avenues available to communicate promotions beyond your ministry area:  

To initiate use for any of these, a “Promotion Request” form must be filled out.  The form is available under the "Form" tab at the top of this page.  If the selected Communication Avenue requires E-Team Leader Approval, that must be obtained before submitting the form.  If the selected Communication Avenue requires Lead Pastor Approval, the Communications Director will work with the Lead Pastor on the approval process.  Once the form has been submitted and approved,  the communications department will work with you to help facilitate your Promotion Request.

Communication Avenues

Email Bulletin Board

The Email Bulletin Board is the preferred method of communicating to the CrossRoads Family.  It is an internal publication in that the intended audience is CrossRoads attendees.   Announcements will run for up to 3 weeks in the bulletin board.  They  must be associated with the ongoing ministry of CrossRoads and must be submitted via the online Promotion Request Form no later than 5pm on Tuesday.

Facebook/Twitter Post

The Facebook/Twitter Post is an external, web publication.  Posts must have direct correlation to the ongoing ministry of CrossRoads and be pertinent to a large audience.  They must be submitted via the online Promotion Request Form 1 day in advance of desired publish date.  Keep in mind that these Posts can be seen by all Internet users, so do not use “internal” language.

Printed Bulletin

The Printed Bulletin is an external publication in that it is written with guests and newcomers in mind.  Announcements in the “General” section will run for up to 2 weeks. They must have direct correlation to the ongoing ministry of CrossRoads and be pertinent to a large audience.  They must be submitted via the online Promotion Request Form no later than Noon on Wednesday.  Keep in mind that the bulletin is to be understood by our guests, so do not use “internal” language.

Bulletin Insert

Bulletin Inserts are used for special emphasis and/or when the amount of information to share exceeds what would fit in the bulletin. Bulletin Inserts must have E-Team Leader approval.  Total Bulletin Inserts will be limited to 2 each week.  If there are more than 2 insert requests for a given week,  the selected inserts will be at the discretion of the Lead Pastor.  Bulletin Inserts will run no more than 2 weeks and must be approved by 5pm on Friday of the previous week prior to the insert being used.

Oral Announcement

Oral Announcements are used for very specific, targeted events.  The number of weekly Oral Announcements will be limited to a total of 3 which will be at the discretion of the Lead Pastor.  Oral Announcements will run no more than 2 weeks and will be presented by the designated host or assigned staff pastor for each Gathering.  Oral announcements must be pertinent to the majority of CrossRoads attendees, be directly connected to a Core Value or Desired Outcome and must have E-Team Leader approval.  Oral announcements must be submitted via the online Promotion Request Form no later than 5pm on Friday of the previous week prior to the announcement being made.

Kiosk

Kiosks are used for promoting specific, targeted events and are positioned either in the Ramada or in the foyer prior to, during and after the three weekend Gatherings.  Each assigned kiosk must have a host, provided by the requesting ministry, at the kiosk 15 minutes prior to and 15 minutes after all three weekend gatherings.  There are 4 kiosks available for use on a first-come, first-served basis. If more than 4 kiosks are requested for a given weekend, the Communications Director may approve the addition of tables. Kiosks will be assigned a maximum of 4 weeks for any single event.  Kiosk usage must be for events that are pertinent to the majority of CrossRoads attendees, be directly connected to a Core Value or Desired Outcome and must have E-Team Leader approval.  Kiosk requests must be submitted via the online Promotion Request Form two weeks in advance.

Web Feature

Web Features are used when highlighting a church-wide event on the web.  Web Features are defined as having a Home Page graphic in the rotating pictures and a link to a page for more detail.  Web Features are limited to 3 at a time and can run multiple weeks, depending on timing of promotions and demand for other Web Features.  Web Features must have the E-Team Leader Approval and the Approval of the Lead Pastor.  The Web Feature must be pertinent to the majority of CrossRoads attendees and be directly connected to a Core Value or Desired Outcome.  Web Features must be approved by the Lead Pastor two weeks in advance.

Special Feature

Special Features are used when a ministry has something new that needs to be promoted to the church at large. Special Features must have E-Team Leader Approval and the Approval of the Lead Pastor.  The Special Feature must be pertinent to the majority of CrossRoads attendees and be directly connected to a Core Value or Desired Outcome.  A Special Feature is set apart from an Oral Announcement because of length of time and additional elements involved, such as videos, testimonies, etc. An example of a Special Feature would be the Fall Promotion for Small Groups or the launch of a new Mercy Project initiative. Special Features must be approved by the Lead Pastor a month in advance.  The number of weeks the special feature will run is at the discretion of the Lead Pastor.